Multichannel Advertising
Multichannel Advertising
Reach the Right People With the Right Message
Whether you want to increase sales, appointments, applications, donations or referrals, it all starts with reaching the right audience, with the right message. A smart multichannel advertising strategy is the best way to connect with the potential customers who can help you reach your goals. This type of approach also enables you to maximize the effectiveness of your advertising budget by adding invaluable versatility to your campaign. At Cox Media, we can help you identify your ideal audience, then create a multichannel strategy to connect with them where and when they’re most likely to act.
We Make Multichannel Advertising Simple
Goals
We can help you define or prioritize your business goals, or develop and execute a custom plan based on the goals you already have.
Audience
We can help you determine who you should advertise to based on your industry, goals and current customers.
Channels
We can help you get more out of your budget with a strategic mix of customized digital and TV advertising solutions.
TV Advertising
Build brand awareness and increase engagement with the power of TV advertising. Our experienced teams can help you select the shows and networks that are most popular with the people you want to reach.
Digital Advertising
Reach hundreds of millions of people or just a small group with specific interests or behaviors. Cox Media’s digital advertising solutions include video, display, social media, paid search and digital audio.
We Make Multichannel Advertising Simple
Pinpoint the audience you want and make the most of your advertising budget with our transparent, thorough approach to your campaign. At every step, our experienced team members review and optimize your campaigns to maximize performance.
Get Local and National Reach
Connect with the right people to meet your goals, no matter where they live. If you want to reach local customers, TV ads are a great option. If you want to reach a national audience, you can add streaming TV and digital solutions like paid search or social media ads. Or, if you’re looking for an expansive yet focused approach, you can use a strategic mix of both, which often produces the highest ROI.
Free eBook: Planning Your Annual Ad Buy
Annual ad buys are the best way to stabilize your short- and long-term advertising strategy, locking down valuable inventories that you can use as needed over the course of the year ahead. Sign up for our free Resource Library to download this guide and other valuable resources.
Free eBook: Planning Your Annual Ad Buy
What is a multichannel advertising campaign?
Multichannel marketing is when an organization uses several kinds of advertising. For example, a business might want to use email marketing, paid search advertising, local TV ads, and audio ads on podcasts to get the word out about their newest location. Because the business is advertising across multiple platforms or places (called channels), it is considered a multichannel marketing campaign.
What are the advantages of a multichannel advertising campaign?
Multichannel marketing allows organizations to connect to customers in many ways. This can increase awareness and encourage certain actions, like making a purchase or booking an appointment. Most people need to hear about a company multiple times before they are willing to become a customer, and multichannel marketing can make that happen.
In addition, multichannel marketing lets you connect with people who have very specific characteristics, and you can change your ads or messages to talk to different groups. For example, a pet food company might want to run general ads to a large audience to ensure many people know about their brand and what they offer. Then they might choose to run a different ad, like a discount, to individuals who just adopted a pet or those who search for “best pet food.” A smart multichannel strategy can ensure you reach both your immediate and long-term goals.
What are examples of multichannel advertising campaigns?
A nonprofit might want to increase donations on Giving Tuesday. They could run a multichannel advertising campaign that includes Facebook and Instagram ads, display ads on a few specialized websites and ads on a music streaming service.
Another example would be a local plumbing company that might run local TV ads and paid search ads for terms like “leaking faucet” and “local plumbing company.”
For more examples, please read our case studies about a multichannel campaign for a healthcare organization and a technical college.
You know your business. We know advertising. Together, we can bring your business to more people. Contact a member of our team today. We’re here to help you grow.